“It’s going to be a hell of a show for Formula One. “From what we’re seeing in the build-up to the race, it’s more akin to a Super Bowl than a grand prix,” said Christian Horner, Red Bull’s team principal. But it requires more than hype alone to achieve that. It wants to be one of the greatest spectacles in all of global sport. The Las Vegas Grand Prix defines what F1 wants to be, and the direction in which it is heading. Arguably, there hasn’t been an event in the 73-year history of the world championship that has been subject to so much build-up and buy-in – quite literally, from F1 – courtesy of the championship’s key players. Las Vegas is so much more than just another race to F1. Follow live coverage of today’s Las Vegas Grand Prix.In keeping with all the messaging surrounding Las Vegas - easily the sport’s most ambitious step under Liberty Media - it was all about fueling the hype and excitement for its latest big swing at cracking the United States. It made for a perfect quote to go on F1’s trailer for the grand prix, released right after the checkered flag dropped in Brazil two weeks ago.
